Global Leader in Aviation
Overview
A Fortune 500 US-based aviation company partnered with MOAR Advisory to establish its Global Innovation Center (GIC) in India. The engagement goes beyond just setup, it is about assembling a high-performing team that can drive digital innovation, strengthen operational excellence, and integrate seamlessly with global operations
About the Customer
Headquartered in the United States the airlines established its India Innovation Center. The GIC is positioned to play a key role in supporting the airline's evolving business strategy, leveraging India's fastest-growing hubs for technology and engineering talent.
The Opportunity & Context
As the Global Innovation Center took shape, several priorities emerged that required structured attention. Defining a robust people strategy that encompassed workforce planning, org design and end-to-end hire-to-retire HR policies and practices was foundational to the setup of the GIC. Equally important was translating a globally established EVP into a compelling, India-specific narrative to resonate with local talent while staying true to the airline's global identity.
Operating in a competitive talent landscape where the goal is to reduce offer drop in India hiring, also called for a capability-led hiring approach that helps attract the right people beyond conventional recruitment. Our approach delivered 500+ hires in year one across leadership, engineering, core technology, emerging AI, and niche tech roles. Bridging alignment between global leadership expectations and local market realities further required thoughtful navigation and strong stakeholder engagement.
The heart of this effort was culture. Establishing the GIC is not just about hiring talent, it was about intentionally shaping an organizational identity from the ground up. This meant defining the core behaviors, values, and ways of working that would make the India center feel connected to the global vision while building a distinct, people-first culture locally. Getting this right from day one was critical to foster belonging, drive engagement, and set the tone for how the team would grow and operate over time.
Ultimately, the aim was to build a scalable, core tech-ready talent & diverse culturally aligned India org that could grow with the business and serve as a genuine extension of the airline's global org.
Impact Achieved
MOAR Advisory enabled rapid scaling of a 50-FTE tech team with leadership hires within 60 days, alongside compliant HR, finance, and organizational design frameworks for immediate operations. The initiative delivered 90% offer conversion rates, 95% onboarding success, and strong employer branding through targeted, localized EVP messaging to attract top talent.
How MOAR Advisory Enabled Impact
MOAR Advisory, GCC consulting services provider functioned as a true extension and trusted partner of the airline's team on the ground in India, embedded in the work, aligned to the vision, and was accountable for outcomes alongside them. We adopted a structured, insight-led approach to design and operationalize the GIC's talent strategy from the ground up.
We began with center of excellence recruitment like leadership hiring, placing both the HR Leader and India Centre Leader roles within two months, establishing the senior foundation the GIC needed to move forward with confidence. As part of Tranche 1, we designed the end-to-end TA process workflow, compliance framework, and ATS implementation for India, enabling the successful hiring of 45+ roles across the core technology team, alongside a high-touchpoint candidate engagement plan that set a new bar for how offered incumbents were brought into the organization. Building on this, Tranche 2 was focused on architecting the TA strategy for 65+ roles in AI, spanning competitive talent benchmarking across key talent communities and the development of a differentiated India EVP that strengthens the GIC’s hiring positioning in one of the most competitive talent markets today.
We continued with people strategic design, defining org structure, workforce planning, and compensation & benefits frameworks built for a high-growth GIC environment. Alongside this, we developed scalable policies and hire-to-retire frameworks tailored to the center of excellence recruitment needs, ensuring every stage of the employee lifecycle was consistent.
Building trust with the team was foundational to how we worked, and culture was treated as a strategic lever, not an afterthought. We partnered closely with leadership to ensure norms and values that would shape how the team operates, collaborates, and grows are embedded in all that we do, laying the groundwork for a cohesive, high-performing organization that feels connected to the airline's global identity.
Leveraging market intelligence and competitive benchmarking, we analysed the GIC talent landscape to uncover whitespace opportunities for differentiation for a set up rooted in local talent motivations yet cohesive with a global identity to bring the brand to life.